"Lundi" means Monday in French, which inspired the name "The Monday Club." CLUB LUNDI, a clothing brand from Jakarta, is known for its playful yet structured fits. I made sure to keep the brand's simplicity while creating an iconic design that can adapt to new limited edition products in the future.
The brand's owner believes in the significance of the beginning of each week, where numerous possibilities can unfold. It might bring significant career opportunities, the lingering warmth after a well-spent Sunday with family or the excitement of a long-awaited first date. However, it's not just about the positive aspects; Mondays can also bring challenges like traffic jams, distressing news from loved ones, or missed birthday celebrations due to deadlines. CLUB LUNDI celebrates all the small moments that life offers. They believe that the entire week is yours to embrace, so seize the opportunity.
role designer @rovikasanap
client Club Lundi @clublundi
photography @chrisuarna & @prayogoyoedo
